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Embark on a journey through my product management portfolio, where innovation meets excellence. With a foundation as a quality assurance engineer, I bring a unique perspective to product development. My experience equips me with an intricate understanding of building high-quality applications, adept problem-solving, and seamless collaboration with engineering teams.

Dive into the showcased projects, each a testament to my diverse skill set and unwavering focus on the intricate interplay between software and design elements. The case studies within this portfolio are not just links; they are windows into the strategic approach, challenges faced, and the solutions crafted for each project. Explore these case studies for an immersive experience, gaining insights into the art and science of bringing impactful products to life.

SKETCHING
HEALTH TRACKING APP

WIREFRAMING
HEALTH TRACKING APP

CASE STUDY FLATMATE APP

COMPETITOR ANALYSIS
PHARMEASY

SURVEYING
FURNITURE RENTAL SPACE

KEY METRICS
SAAS PRODUCT-ZOOM

PRIORITIZING USER STORIES FOR UBER

ANALYTICS CASE STUDY
RED BUS

CRITIQUING PRODUCT DESIGN
HEADOUT APP

BUSINESS MODEL CANVAS
LYFT APP

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  • Designed a Health Tracking App with a focus on supporting individuals transitioning to healthier lifestyles.

  • Implemented features for efficient and convenient health tracking, including goal setting, calorie counting, and activity monitoring.

  • Incorporated a feature for users to share their progress with family and friends, fostering a supportive community.

  • Integrated compatibility with smart bands for comprehensive tracking and monitoring of body status.

  • Created detailed wireframes for the Health App, drawing inspiration from initial sketches.

  • Leveraged the Whimsical tool to design and visualize the wireframes effectively.

  • Ensured the wireframes reflected the intended user experience and incorporated key features seamlessly.

  • Collaborated with stakeholders to gather feedback and iteratively refine the wireframes for optimal usability.

  • Contributed to the visual design process, aligning the wireframes with the overall product vision and goals.

  • Conducted a comprehensive case study on the Flatmate Finding Service app.

  • Developed a detailed User Persona to enhance understanding of the target audience.

  • Constructed a User Journey map utilizing insights gathered from user surveys and interviews.

  • Focused on understanding key factors in flatmate searching, including:

    • Identifying and addressing users' pain points.

    • Determining and meeting customer needs effectively.

    • Analyzing user demographics for targeted and tailored solutions.

  • Documented findings to provide valuable insights into user behavior and preferences.

  • Conducted a comprehensive competitor analysis for key players in the online medicine market.

  • Identified both direct and indirect competitors to gain a holistic understanding of the competitive landscape.

  • Evaluated company backgrounds, encompassing goals, mission, strategies, current employees, funding, revenue details, and founders' profiles.

  • Analyzed and compared business models employed by each competitor to identify industry trends and differentiators.

  • Conducted a thorough assessment of strengths and weaknesses of each competitor to inform strategic decision-making.

  • Compared product details and performances to benchmark against industry standards and identify areas for improvement.

  • Explored and assessed future initiatives of competitors to anticipate market trends and potential challenges.

  • Conducted a user survey focused on the furniture rental space to gain insights into user needs and demands.

  • Analyzed the furniture rental market to formulate relevant hypotheses and key assumptions.

  • Identified the user population, demographics, and target audience through a thorough analysis.

  • Executed a targeted survey involving 50 participants to gather specific data aligned with the research goals.

  • Analyzed the collected data to extract meaningful patterns and trends, informing strategic decision-making.

  • Contributed to a deeper understanding of the market landscape and user preferences in the furniture rental sector.

  • Applied the AARRR framework to identify crucial metrics for a SAAS product, specifically Zoom.

  • Developed a comprehensive wireframe for an analytics dashboard tailored to monitor the identified key metrics.

  • The analytics dashboard aimed to facilitate continuous monitoring and in-depth analysis of critical performance metrics.

  • Ensured alignment between the wireframe design and the strategic goals of optimizing user experience and product performance.

  • Contributed to the enhancement of data-driven decision-making by establishing a framework for monitoring and analyzing key metrics in real-time.

  • Played a vital role in optimizing the SAAS product's performance and user engagement through thoughtful implementation of the AARRR framework.

  • Documented key assumptions critical for solution development.

  • Utilized documented assumptions to inform a strategic approach for prioritizing user stories.

  • Focused on generating a solution that not only addressed user needs but also contributed to potential revenue growth.

  • Prioritized user stories based on their alignment with identified assumptions and overall business objectives.

  • Contributed to a more targeted and revenue-driven product roadmap through a systematic approach to assumption-based prioritization.

  • Demonstrated a strategic mindset by linking assumptions, user stories, and revenue growth in the decision-making process.

  • Conducted in-depth analysis to identify and define key metrics crucial for monitoring RedBus's transactional funnel and reducing user dropouts.

  • Developed major user segments to enhance targeted strategies and personalized user experiences.

  • Formulated growth strategies tailored to the unique characteristics and needs of RedBus, aiming to optimize user engagement and increase market share.

  • Applied a data-driven approach to pinpoint areas of improvement within the transactional funnel, focusing on enhancing user satisfaction and retention.

  • Contributed to a comprehensive understanding of user behavior and preferences through the development of user segments.

  • Demonstrated strategic thinking by aligning growth strategies with the identified key metrics, fostering an environment for continual improvement and success.

  • Conducted a thorough critique of the product design and features of the Headout Mobile app.

  • Analyzed various aspects, including app features and UI/UX, to identify strengths and areas for improvement.

  • Documented specific suggestions and recommendations for enhancing the overall user experience and functionality of the app.

  • Focused on providing constructive feedback to address potential pain points and optimize user engagement.

  • Contributed to the iterative design process by offering valuable insights and actionable improvements.

  • Demonstrated a keen eye for detail in evaluating the app's design and features, aligning recommendations with industry best practices and user expectations.

  • Created a comprehensive Business Model Canvas for the Lyft App, offering a structured overview of its key elements.

  • Developed a Value Proposition Canvas to succinctly articulate and communicate the unique value Lyft provides to its users.

  • Utilized these canvases as strategic tools to define, refine, and effectively communicate the business idea and concept behind the Lyft App.

  • Ensured clarity and alignment across various aspects of the business, including key partners, customer segments, revenue streams, and value propositions.

  • Contributed to a more streamlined and efficient communication of Lyft's business model and value proposition to stakeholders.

  • Demonstrated proficiency in strategic thinking and business modeling through the development and utilization of these canvases.

CASE STUDY

FOOD TECH IN INDIA PART 2

  • Conducted thorough research to inform strategic decision-making in a competitive market environment.

  • Utilized the AARRR framework to define key metrics critical for success.

  • Formulated growth strategies to enhance market positioning and competitiveness.

  • Crafted a comprehensive product roadmap to guide the development journey.

  • Established a structured product backlog and sprint backlog dashboard for effective project management.

  • Developed a detailed Product Requirements Document (PRD) to align teams and ensure clarity in execution.

  • Strategized and executed a Go-To-Market plan to launch the product successfully in the market.

CASE STUDY

FOOD TECH IN INDIA PART 1

  • Collaborated with fellow Product Managers and engaged with users to discern their needs through:

    • Conducting comprehensive user research via surveys and interviews to grasp customer expectations and pain points.

    • Analyzing competitors within the food tech space to identify market trends and potential differentiators.

  • Leveraged gathered insights to design:

    • Sketches, wireframes, and prototypes for the app, ensuring alignment with user expectations and industry standards.

  • Executed a phased product development approach:

    • Developed a Minimum Viable Product (MVP) for the initial launch, prioritizing key features based on user feedback.

    • Conducted usability testing to refine and optimize the user experience before the product launch.

DESIGNING EPICS
USER STORIES & 
ACCEPTANCE CRITERIA FOR SEARCH

  • Developed a comprehensive set of User Stories, Epics, and User Acceptance Criteria focused on optimizing the search functionality for Hotstar.

  • Collaborated with cross-functional teams to gather requirements and insights, ensuring alignment with user needs and business objectives.

  • Prioritized and organized User Stories to create a structured roadmap for the enhancement of the search feature.

  • Ensured clarity and completeness in User Acceptance Criteria to facilitate effective testing and validation of the optimized search functionality.

  • Contributed to the improvement of user experience and engagement on the Hotstar platform through strategic development and documentation of user stories.

  • Demonstrated proficiency in Agile methodology and product management by translating user needs into actionable and prioritized tasks.

Uber
Wireframe
Food Tech
Sketches
Competior Analysis
SAAS
LYFT
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