PORTFOLIO

Throughout my entire career, I've worked to bring useful products to life. As a former quality assurance engineer, I understand how a high-quality application is built, how to approach problem-solving and feel at ease talking with other engineers.


The projects included in this portfolio showcase a range of different skills with a strong focus and deep understanding of the software and design aspects of a product. Links to case studies are also great, as they give a clearer picture of how the project is approached.

SKETCHING

HEALTH TRACKING APP

WIREFRAMING

HEALTH TRACKING APP

CASE STUDY

FLATMATE APP

COMPETITOR ANALYSIS

PHARMEASY

SURVEYING

FURNITURE RENTAL SPACE

KEY METRICS

SAAS PRODUCT-ZOOM

PRIORITIZING USER STORIES FOR UBER

ANALYTICS CASE STUDY

RED BUS

CRITIQUING PRODUCT DESIGN

HEADOUT APP

BUSINESS MODEL CANVAS

LYFT APP

Sketched a Health Tracking App considering people moving to a healthier lifestyle that would help people in tracking their health efficiently and conveniently considering Goal setting, Calorie counting, and burning implementation, sharing progress with Family and friends as well as tracking and monitoring Body status using smart bands.

Developed Wireframes for the Health App by taking the reference from the sketches and used Whimsical tool for designing the wireframes.

Documented a case study on the Flatmate finding service app.

For this fabricated, a User Persona built a User Journey map using the data collected from user surveys and interviews. This case was to understand the factors involved in finding a flatmate using the below factors

  • Understanding the users' pain points

  • Identifying the customer needs

  • Analyzing the User Demographics

Performed a competitor analysis for the major players competing in the online medicine market. For this 

  • Identified direct and indirect competitors

  • Compared the company backgrounds of- Goals, mission, strategies, current employees, funding, revenue details, founders’ profiles.

  • Compared the business models

  • Compared the strengths and weaknesses

 

  • Compared the product details and performances, and Future initiatives

Conducted a user survey on the furniture rental space to understand user needs and demands.

Analyzed the furniture rental space to define the hypothesis.

Based on this worked on identifying the user population, demographics, target audience and bases on the analysis surveyed 50 people and analyzed the data collected.

As part of the AARRR framework worked on identifying key metrics for a SAAS product-ZOOM.

Built wireframe for the analytics dashboard, which will monitor all these relevant metrics. These metrics will help in monitoring, analyzing the key metrics.

Documented assumptions that would help to arrive at a solution, which would, in turn, help me in prioritizing the User stories for potential revenue growth.

Analyzing and defining the Key Metrics for RedBus that need monitoring to improve its Transactional funnel to avoid user dropouts.
Also developed major User segments, and Growth strategies for RedBus.

Critiqued product design and features of the Headout Mobile app.

Analyzed app features, UI/UX and documented suggestions and improvements required for the app.

Developed a Business Model Canvas and Value Proposition Canvas for Lyft App to quickly and easily define and communicate a business idea or concept.

CASE STUDY

FOOD TECH IN INDIA PART 2

Once all the research was completed, the next phase was to how to survive in the competitive market and that could be achieved by defining a few key metrics

  • Key Metrics based on AARRR framework

 

  • Worked on the Growth Strategies

  • Developing a Product Roadmap

  • Creating a Product Backlog and Sprint backlog dashboard

  • Developing a PRD document

  • And finally developing a Go-To-Market Strategy

CASE STUDY

FOOD TECH IN INDIA PART 1

As part of the project, collaborated with PMs and interacted with people on understanding the user needs by 

  • User Research by conducting surveys and user interviews to understand what is the expectation from a customer and pain points

  • Analyzed the competitors in the food tech space

  • Based on all the research designed sketches, wireframes, and prototypes for the app

  • Developed an MVP for the initial launch and performed usability testing

DESIGNING EPICS

USER STORIES & 

ACCEPTANCE CRITERIA FOR SEARCH

Drafted USer stories, Epics, and user acceptance criteria for optimizing search functionality for Hotstar.